Social and community mobilisation is extremely critical for the success of PMKVY. Active participation of the community ensures transparency and accountability and helps in leveraging the cumulative knowledge of the community for better functioning. In line with this, PMKVY assigns special importance to the involvement of the target beneficiaries through a defined mobilisation process. Training Partners shall conduct Kaushal and Rozgar Melas every six months with press/media coverage; they are also required to participate actively in National Career Service Melas and on-ground activities.

What is the objective of mobilisation under PMKVY

PMKVY is applicable to any candidate of Indian nationality who is unemployed, school or college dropout, or as identified by the Sector Skill Council (SSC) for their respective job roles. The existing mobilisation goals to that effect are, therefore, expected to meet the following objectives:

• Spread awareness about PMKVY to the community at large
• Identify the suitable beneficiaries in accordance with the scheme guidelines
• Counsel the identified candidates and enrol them under the courses best matched with their aptitude
• Dovetail PMKVY with other national missions, such as Jan Dhan, to facilitate universal financial inclusion and other flagship programmes for entrepreneurship, Startup India etc.

What is a Rozgar Mela?

Rozgar Mela- The Scheme aligns itself to the common norms and, therefore, part of the Training Partner payment structure is linked to the placements. It is, therefore, important for the Training Partner to place at least 50 percent of the batch under PMKVY to ensure that its performance is not downgraded. For this, TPs must conduct Rozgar Melas mandatorily every six months with adequate press and media coverage. The Rozgar Mela must have presence of at least four companies, which would extend employment offers to the candidates who have successfully completed their trainings under PMKVY.

Do’s and Don’ts for the Rozgar Mela Training Partners:

• Inform the National Career Service and Model Career Centres
• Inform the candidates of employers who are attending
• Inform the candidates of the skills that are desirable by the employer
• Impart resume writing training to the candidates
• Prepare candidates through mock interviews and provide feedback
• Must ensure that candidates carry sufficient hard copies of their CVs during the interviews
• Update the clippings/videos of the event on social media
• Report the number of candidates who got employed on the SDMS and keep the proofs for validation